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Home · Hair

SheaMoisture's Latest Campaign Celebrates Black Fathers And It's So Adorable

SheaMoisture’s Latest Campaign Celebrates Black Fathers And It’s So Adorable
By Samantha Callender · Updated October 23, 2020

Father’s Day is next Sunday, June 17th, and while we can’t wait to celebrate the special men our lives, beauty brand SheaMoisture has gotten a headstart. Their new campaign titled #MyDadSmiles is shining a light on the special relationship Black fathers have with their children. 

“After a hard day of work, coming home and being with your family, that’s what happiness is to me.” - @mu.shabazz #MyDadSmiles @SheaMoistureMen #FathersDay

A post shared by SheaMoisture (@sheamoisture) on Jun 3, 2018 at 11:03am PDT

The social-centric campaign features nine different fathers who share their wisdom on love, life and of course fatherhood. The video series gives audiences a rare look into fatherhood from the perspective of Black men. 

YouTuber Devale Ellis, known for his series The Ellises, is one of the men featured and shares a piece of wisdom during his video. “A smile from a dad is the universal sign that everything is ok. So I make sure to smile as often as possible because as long as my boys are smiling everything is perfect,” he shares. 

Beyond the unique passions of a dad’s daily life, he always smiles with his kids. This #FathersDay, for @sheamoisturemen we invited 9 dads to share their stories of what makes them smile.“ Happiness is being able to deliver that smile to my kids everyday.” - @iamdevale #MyDadSmiles

A post shared by SheaMoisture (@sheamoisture) on Jun 1, 2018 at 1:02pm PDT

To see more adorable posts from the campaign check out the hashtag, #MyDadSmiles.

 

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