One thing is certain: Naturalists understand that sulfate-free shampoos and conditioners are the holy grail. If you’re not familiar, sulfates are the agents used in hair care products to create a sudsy later, but they also strip your strands of moisture and protective barriers. Meaning the tiny bubbles you’ve grown to love when you’re treating your hair might be doing you more harm than good. The most common sulfates are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), which have been known to damage color-treated hair and eventually lead to hair loss.

Your best bet is to steer clear and opt for products that moisturize, gently cleanse and nourish your strands. Here, we have a few of our favorites that won’t rob the bank. Take a look.