Pantene Pro-V has been on the beauty scene for as long as we can remember, but this may be the first time we’ve seen the brand create a collection for us and by us.
If you need proof, marvel at a numerical breakdown of their latest innovation. From over 10 Black scientists in the lab to the thousands of women who tested the formulations, we guarantee you’ll want to try at least one of these newbies.
11 – Black Ph.D. scientists, along with 40+ hairstylists and a world-renowned dermatologist, created the Pantene Gold Series Collection.
25+ two-hour research sessions with hairstylists and their clients were done.
20 scents were tested before the brand decided on its new signature fragrance for the collection.
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4 is the number of countries (U.S., Brazil, Kenya and Nigeria) in which Pantene conducted research with more than 3,000 women.
65% of women of African ancestry use a leave-on treatment daily.
100+ women tried the various formulations during the development process until it was right.
Shop the entire Gold Series below!
This feature originally appeared in the February 2017 Issue of ESSENCE Magazine.