The natural hair community on Instagram has grown exponentially.

The hashtag alone generates more than 17 million posts dedicated to women with kinks, curls and coils. At the helm of this massive movement are the natural hair influencers who keep us abreast of the best products, tips and tricks for styling and managing textured tresses.

As these curl connoisseurs broadcast their natural hair journeys, they help make ours a lot less bewildering. Whether you’re someone who’s looking to boost your curl confidence or just looking to find a better way to work your strands, here are 12 natural hair influencers to follow for inspiration.