The brand, which boasts celebrity endorsements from Trina, Angela Yee and Monica, has close to 200,000 followers on Instagram and a loyal customer base that swears by the brand’s products, such as the Miracle Drops.
Dupart, who got her start as a hairdresser, recently sat down with The Breakfast Club to talk all things entrepreneurship, beauty and social media. Keep reading from some great insight from the beauty mogul.
Persistence and patience will get you far
“I’m not college educated, but look how far I’ve come. I’m 36 now and I’ve been able to see a few million dollars off of being very persistent, passionate, creative, and going against what everyone said I couldn’t do,” she said.
Small and steady wins the race
“Right now it’s all about strategy. We have the opportunity to go into big stores, but right now we’re in OTC stores, which are kind of the mom and pop stores. Once you have that massively, then you can move into those bigger stores,” Dupart tells The Breakfast Club.
Be prepared, extra prepared
“I am overly prepared. I got a warehouse that was 6,000-square-feet when I only needed 2,000-square-feet, and then we grew into it. So I’m always overly prepared,” she said.
You have to invest in yourself, or no one else will
“The first month of business I didn’t make anything. But because I was a full-time hairstylist. I had some financial backing and put that money into the business. I didn’t start touching my profit until about two years in,” Dupart shares.