If you’re unfamiliar with the hair care products that will make your curls pop, or simply at a loss for natural hairstyling inspiration, then you need to tune into #WashDayLive this Wednesday on Instagram.
Dove, Suave and SheaMoisture teamed up to create the four-week-long virtual series which launches May 20 at 7 PM EST to provide support to women who are on their natural hair journey.
Due to salon closures, women are taking hair care into their own hands. And #WashDayLive will give new naturalistas an opportunity to connect with experts who can share tips on everything from hairstyling to selecting products designed especially for coily, curly and wavy hair like Dove’s new Amplified Textures line.
Celebrity hairstylist Ursula Stephen and influencer Kia Marie will kick off the series with an introduction to Dove’s first collection for natural hair. And in the following weeks, viewers will be able to tune in for conversations and demonstrations on styling and maintaining healthy hair at home.
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Dove, Suave and SheaMoisture are also offering free #WashDayLive virtual appointments with textured hair experts through the SWIVEL Beauty App for those who need one on one support.