Essence has been intentional about encouraging you to #buyblack this holiday season. We know you didn’t think we were stopping at Christmas—you should be buying and gifting Black for Kwanzaa too. 

The weeklong cultural celebration which honors family, friends and community, has been observed by millions of Black Americans since its founding in 1966. The holiday spans from December 26 through January 1 and is premised on seven core principles: Umoja (Unity), Kujichagulia (Self-Determination), Ujima (Collective Work and Responsibility), Ujamaa (Cooperative Economics), Nia (Purpose), Kuumba (Creativity), and Imani (Faith). 

During Kwanzaa, gifts are exchanged daily. And although handmade, really personal presents are encouraged, so is cooperative economics aka supporting Black-owned business, which is why we’ve took the liberty to hand-pick a few fly finds for your beloved tribe. Dig in. 


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