Today, EleVen by Venus Williams launched the second iteration of their Fearless Females collection. In time for Valentine’s Day, the lifestyle brand’s latest pieces are inspired by strong women and femininity, and that theme is reflected the design. From pink snake print to knitted hearts, all the innovative designs come in comfortable fabrics that encourage peak performance on and off the tennis court.
Williams believes the collection reflects the future, where strong, confident, boss women continue to lead and influence within their communities. The line also encourages self-love and care in the spirit of Valentine’s Day.
“I am thrilled to kick off the year with our Fearless Females collection, featuring strong looks that represent strong women. With perfectly scalloped edges, jacquard knitted hearts, and amazing performance fabrics, this collection encapsulates everything EleVen stands for,” Williams exclusively tells ESSENCE.
She continues, “Whether, at work, home, or spending time with friends and family, we must always be totally fearless – fearless to stand out, own our individuality, and unapologetically strive to pursue our best self.”
EleVen is a fashion-forward activewear brand creating tennis and everyday athleisure apparel. In addition to clothes, EleVen is also involved in wellness, offering aromatherapy and superfood powder, as well as SPF products. You’ll often find positive affirmations interwoven into their marketing, encouraging customers to reflect on how they treat themselves and others.
The idea of the relentless pursuit of your best self is what spurred the tennis champion and entrepreneur to create EleVen in 2007 after graduating from The Art Institute of Fort Lauderdale with an associate’s degree in fashion. “I started EleVen with the dream of creating a community to help empower women to feel and do their best in clothing they can feel confident in on and off the court,” Williams says.
View some of our favorite picks from the Fearless Female Collection. Shop the new arrivals at elevenbyvenuswilliams.com.