While NYFW is still finding its rhythm after mainly going digital for a few seasons, the week-long happening is finally finding its grove, and brands like Who Decides War are to thank for that. From Gen-Z fashion enthusiasts to rappers, entertainers, and hypebeasts, Who Decides War has found a way to attract everchanging verticals while reaching the masses. Sold in elite stockists like The Webster, the brand founder Everard Best has utilized his grungy NYC flare and made it universal for his growing audience to enjoy – his audience including Fabulous, Babyface Ray, and Jim Jones – to name a few.
The fashion label closed out fashion week on the 15th, continuing “to strengthen its brand messaging with attention to detail, adorning extensively decorated embroidered patches with call-to-question messaging, paired with interchangeable, signature brand logos,” a statement read.
Who Decides War invited ESSENCE Backstage to partner with Superbowl 56 Champion Ogbonnia Okoronkwo, capturing intimate photos and prep for its 7th NYFW show. “This was a surreal feeling from doing game day walkthroughs in his clothes to shooting backstage,” Okoronkwo exclaimed.