The wait is finally over. Early bird tickets for the world’s largest music, entertainment and empowerment experience celebrating global Black excellence are here!
As part of an extended five-year partnership agreement, the ESSENCE Festival of Culture™ will return to the beloved city of New Orleans in 2020. To celebrate ESSENCE’s 50th Anniversary, the 2020 ESSENCE Festival of Culture presented by Coca-Cola will be extended to five days for the first time ever and will run from July 1 – July 5. The additional days will be curated with experiences and activations throughout New Orleans and Louisiana focused on advancing economic development, education and entrepreneurship.
Sponsors for the 2020 ESSENCE Festival of Culture include Coca-Cola and State Farm.
Since its’ inception, the ESSENCE Festival of Culture has contributed more than $4 billion to the local economy. Drawing more than half a million international attendees to New Orleans over July 4th weekend, the 2020 festivities will see the ESSENCE brand take this highly-anticipated experience to the next level as the global epicenter of Black culture.
“Our decision to remain in New Orleans, Louisiana was ultimately rooted in the landmark partnership that we have developed with the City and the State over the past 25 years and in our collective intentionality to bring even more depth to that relationship,” said Michelle Ebanks, CEO of ESSENCE Communications. “This includes working together more closely to perpetuate a stronger cycle of Community Commerce that will equip Black and women-owned businesses with the access, expertise and financial resources to transform their local communities and economies today – and elevate their global influence and opportunity tomorrow. This is the purpose and power of the nearly 50-year old ESSENCE brand and the 25-year-old ESSENCE Festival of Culture as much more than a magical moment each summer, but as a movement in continuous service to Black women and Black communities in New Orleans, in Louisiana, across the nation and around the world.”
Enjoy returning experiences like Beauty Carnival, Wellness House, Fashion House, Power Stage, ESSENCE After Dark, Global Black Economic Forum, E-Suite and more as we usher in the next 5o years in style.
“It is always great to be in the City of New Orleans with our Essence family as we cannot accomplish what we do alone, and it takes great leadership to bring about change and elevation,” said Mayor LaToya Cantrell.”This commitment was made possible by all of our partners, and we are excited to sign our new contract for another five years.It really is a privilege to be the Mayor of the City of New Orleans.We made history with electing the first female Mayor of the City and of course marking the 25thyear of the Essence Festival of Culture.It has always been a part of me as a woman, and as an African American woman, something to be particularly proud of.”
For more information and to get your tickets now, visit the official ESSENCE Festival of Culture website HERE.
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