Nowadays when a music artist releases a project there is usually a dance challenge that comes with the song. In cases like #themannequinchallenge it scored Rae Sremmurd and Gucci Mane No. 1 on the Billboard Hot 100 for their viral hit Black Beatles. Now that the challenge method has seen success, it seems to be the go-to for an artist when promoting a project. However, the Atlanta-based rapper Gunna decided to take a contemporary approach to push his new music video.

Earlier this month, Gunna released the visual for his popular song “Baby Birkin,” starring Jordyn Woods as the leading the lady. Shortly after the video was released, the rapper announced a contest where one lucky winner will be gifted with a Hermes Birkin Bag. Gunna is widely known for his fluid style which includes being decked out in the latest designer fits and sporting large Birkin totes.

The Birkin bag is one of the most sought out designer duds. Released exclusively throughout the year the bag is priced between $11k and $300k. Fans get to choose between adding Gunna’s music to their playlist, following the rapper on social media, or watching the video to officially enter the contest.

Enter here for your chance to win a Birkin, the contest concludes on 7/31.

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