Today, June 2, marks National Gun Violence Awareness Day and thousands across the country are honoring those that have been affected by gun violence and bringing awareness to the cause by wearing orange.

The Wear Orange campaign kicked off in 2015, two years after the shooting and death of 15-year-old high school honor student and drum majorette Hadiya Pendleton on Jan. 29, 2013, in Chicago, Illinois.

Pendleton’s death was the catalyst for change, as her friends decided to band together and bring awareness to the issue and celebrate her life by wearing orange. Two years later the campaign is quickly gaining steam with the support of celebrities and giants in the fashion industry such as Donna Karan, Tom Ford and Zac Posen.

Check out the video above to learn more about the initiative and shop these Wear Orange products below to support the cause!


Loading the player...