Vogue Dancer Leiomy Maldonado Stars in Nike's New #BeTrue Campaign

Nike is celebrating the LGBTQ community and Pride Month with it's latest BETRUE collection.

Dominique Hobdy Jun, 23, 2017

If you’ve ever seen a voguing competition up close and personal, you know there is true talent and athleticism that goes into the vibrant and expressive form of dance.

Nike is recognizing voguing as a sport while celebrating the LGBTQ community and Pride Month with it’s latest BETRUE collection.

Starring in the campaign promoting inclusivity is choreographer and vogue legend, Leiomy Maldonado, also known as the “Leading Lady of Voguing.” As the first transgender woman to appear on America’s Best Dance Crew, Leiomy is now showing off her immense talent as the front woman of Nike’s effort to encourage athletes of all kinds to be true to who they are.

Born and raised in the Bronx, New York, Leiomy has become a fixture in the voguing community by honing in on the craft that she says helped her become who she is.

The dancer took to Instagram to announce her partnership with Nike, expressing how much it means to be a part of such a meaningful campaign.

#betrue to #equality. Break barriers. Accept all athletes. Thank you @nikenyc for the opportunity and platform to share my story with the world! Thank you @thickbitch2k for the voiceover !!! Writer/Director @daysezo Collaboration @rudahribeiro and @robertcordero Makeup @tiffanytheartist Stylist @ha.w.a assistant @niidal produced by @publicrecordtv @jmkennelly @karinekino #leiomy #amazonmotherleiomy #wonderwoman #wonderwomanofvogue #voguing #nike #nikenyc #nike✔️ #dancersbody #sexylatina #athleticwomen #athleticwomenfitness #sexyandfit #nikewomen #pridemonth #transisbeautiful #vogueicon #athlete #queenofvogue #queenofdramatic #queenofhairwhips #justdoit

A post shared by Leiomy (@wond3rwoman1) on Jun 22, 2017 at 9:35am PDT

Another champion of the LGBTQ community Laverne Cox shared her excitement for the Ad via Instagram saying,

Oh this is so beautiful. There's so much to post and share this week, the girls are doing big things, trans folks are stepping forward witj talent, vision and determination and I love you all. Congratulations @wond3rwoman1. This is epic and legendary and you were already legendary. Let them know! #TransIsBeautiful @Regrann from @wond3rwoman1 - #betrue to #equality. Break barriers. Accept all athletes. Thank you @nikenyc for the opportunity and platform to share my story with the world! Thank you @thickbitch2k for the voiceover !!! Makeup @tiffanytheartist #leiomy #amazonmotherleiomy #wonderwoman #wonderwomanofvogue #voguing #nike #nikenyc #nike✔️ #dancersbody #sexylatina #athleticwomen #athleticwomenfitness #sexyandfit #nikewomen #pridemonth #transisbeautiful #vogueicon #athlete #queenofvogue #queenofdramatic #queenofhairwhips #justdoit - #regrann

A post shared by laverne cox (@lavernecox) on Jun 22, 2017 at 10:45pm PDT

From announcing the release of the first hijab for Muslim female athletes to new, more inclusive size ranges for women, Nike has been all about equality as of late and it’s great to see them push the envelope even further.

To shop the collection and learn more about Leomy visit nike.com/nyc.