• Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
      • Hair News
      • Natural
      • Relaxed
      • Transitioning
      • Weave
      • 4C
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United
Home · Fashion

Supreme Taps Tremaine Emory To Be The New Creative Director

Mr. Denim Tears will join bands with the iconic New York brand.
Tremaine Emory Is Supreme’s New Creative Director
Courtesy of Getty Images
By Greg Emmanuel · Updated February 16, 2022

The latest, most exciting news in the world of streetwear is Supreme’s latest appointment – Tremaine Emory has been named as the brand’s new Creative Director. Since the iconic New York brand was acquired by VF Corporation in 2020, this is the brand’s biggest personnel to date. 

Supreme was originally founded in 1994 and became a home to NYC skate culture. As the brand’s presence grew, it soon morphed into a fashion cult for cool kids around the world. If you know anything about the core streetwear world, you’re familiar with the hype surrounding each drop and how quick customers must act to secure pieces from new drops. Supreme was definitely one of the first brands to implement the limited quantities approach (less supply, more demand) for each release to promote the brand’s exclusivity.

View this post on Instagram

A post shared by The Business of Fashion (@bof)

As for Emory, the Black designer who was raised in Jamaica, Queens, founded his brand Denim Tears in 2020. However, Emory has been a staple figure in the world of streetwear for some time now. He worked alongside Ye and Virgil Abloh, and is known to center Black culture in his work and challenge the notions of streetwear. 

His 2021 collaboration with Champion, “Champion Tears”, explored the backstory of Alvin Ailey Dance Theater, one of the greatest Black-founded American cultural arts companies of all time, which has been uniting people through dance since 1958. Each piece in the release was also inspired by the colors of the African American flag.

Although Supreme’s outreach is global, Emory’s perspective will definitely bring a reinvigorated hype to the streetwear brand.

COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now