Following his first debut presentation at Paris Fashion Week, Thebe Magugu evoked memories of his hometown of Kimberly, South Africa for his latest collection. The first African designer to win the LVMH Prize for Young Designer in its seven-year history paid homage to the region with a stunning photo exhibition entitled, Ipopeng Ext.
The collection has an exceptionally personal touch to it, featuring many of the same visual cues Magugu saw growing up. For example, his grandmother’s kitchen tablecloth with step-and-repeat fauna was reimagined as a utilitarian parka and a grainy crepe fabric was emblazoned with images of his aunt’s corrugated iron fence.
Magugu’s Fall/Winter lineup was inspired by the three biggest influences that shaped him as a person and designer – family, education, and faith. Throughout the collection’s you’ll notice sharp tailoring, a reference to various uniforms and the idea of Sunday Best, rooted in feminine silhouettes.
The entire collection was created in South Africa, with Magugu partnering with local creatives including photographer Kristin-Lee Moolmanand and stylist Ibrahim Kamara.
Take a closer look at Magugu’s Fall/Winter 2020 collection below.