The Telfar Shopping Bag is currently a must-have phenomenon. Within the past few months, the brand, which is most known for its gender fluid pieces, has grown beyond the cool kid New York City crowd to become the go-to for everyone, which is where the brand’s mission lies. “Not for you, for everyone,” the website reads.
After a surge of buyers of the trendy product, its been hard for any new customers to get their hands on this summer’s hottest accessory. On July 23, Telfar’s website received so many visitors and groups of unwanted bots that the entire website shut down to fix the problem. Founder Telfar Clemens told The Cut, “It is actually the craziest paradox: When something is so accessible that no one can get it.”
To relieve this issue, on Monday, the brand announced the Telfar Security Bag program. “Our bag ain’t new—it’s the world that changed. Let’s keep it changing,” a statement read. Tomorrow, August 19, buyers will be able to preorder as many bags as they want for 24 hours with a guaranteed delivery on or before January 15. “We are doing this so that there is a way to guarantee you your bag without you having to deal with the stress of drops. We will continue to do drops and are working on getting more and more product,” the statement continued. With the resale market like Stockx and Depop already making a profit off the Telfar Shopping Bag, this security program makes it hard for resalers to thrive.
Set your alarm. You have 24 hours, starting Wednesday, August 19.