When Sean “Diddy” Combs created his fashion label, Sean John, in 1998, the brand was lauded for its velour tracksuits and logo t-shirts. Now, the men’s (and kids) brand is celebrating its 20th anniversary with several collaborations. First up? A capsule collection inspired by renowned contemporary Black artist, Jean-Michel Basquiat.
ESSENCE caught up with Sean John’s president, Jeff Tweedy, to further discuss the collaboration that will jump-start their 20th anniversary.
“When Puff and I sat down to discuss what we wanted to do to celebrate the 20th anniversary, we focused on how do we cultivate the idea of fashion, pop-culture, and entertainment,” Tweedy told ESSENCE. “When we looked at that and over the years who exemplifies pop-culture it is Michel Basquiat.”
Tweedy also explained that the decision to feature the famous artist was also a matter of personal taste between both him and Diddy, “We personally love the art and always wanted to do something together.”
Sean John reinterprets Basquiat’s Pez Dispenser, Melting Pot of Ice, and Dog, 1982 in eight stylish pieces.
The Basquiat x Sean John collection is available at Macy’s, in-store and online.
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