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Home • Fashion

Rihanna Just Gave Us The First Look and Launch Date For Her New Lingerie Line

Rihanna Just Gave Us The First Look and Launch Date For Her New Lingerie Line
Rihanna fashion moments of 2017
By Michelle Darrisaw · Updated October 24, 2020

Is there anything Rihanna can’t do? With the recent announcement of her latest business venture, the answer is “no.”

In addition to throwing her stylish hat into the beauty and athleisure ring, the “Wild Thoughts” singer confirmed she’s launching a lingerie line called Savage x Fenty, via Instagram and Twitter.

The announcement shouldn’t come as a shock to fans, considering the fact the pop star has been dropping subtle hints since Wednesday on a new Instagram account. On the Savage x Fenty account, she posted a cryptic photo two days ago with the following caption: “Don’t change dat channel…”

Don’t change dat channel...

A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on Apr 18, 2018 at 10:00am PDT

Ever since, fans been waiting impatiently to see what the stylish beauty mogul had up her sleeve. And she finally gave us what we were waiting for by posting a photo of herself wearing a sexy one-piece bodysuit on National Lingerie Day yesterday. The pink, lace cutout is just one of many items we can expect in the collection that’s set to launch on May 11. 

- bet ya didn’t know it’s #nationallingerieday 😍 got a lil treat for my ladies.... #SAVAGEXFENTY is coming to you worldwide on MAY 11th!! Exclusively on SAVAGEX.com !! Head there now to peep the live countdown ⏱

A post shared by badgalriri (@badgalriri) on Apr 24, 2018 at 9:33am PDT

“Got a lil’ treat for my ladies…#SavageXFenty is coming to you worldwide on May 11th!! Exclusively on SavageX.com. Head there now to peep the live countdown,” read the caption. 

The TIME 100 honoree has dipped her graceful toe into modeling lingerie before in a 2011 ad campaign for Emporio Armani. So, creating her own line of intimates was the next logical step in building her fast-growing empire. 

Fortunately, we’ve got the new Fenty Body Lava to tie us over until May 11, when we can officially show off our our body shimmer underneath these new and sexy pieces.

TOPICS:  Rihanna
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