Rihanna’s highly anticipated luxury brand Fenty officially launches today. While there is already a pop-up shop in Paris going on, people from across the world can log onto FENTY.com and purchase the looks they have been swooning over through social media and press.

The internet completely lost it when Rihanna announced her collaboration with LVMH during an interview with The New York Times last week. Working on her new fashion line–which resulted in a move to London–happens to put Rihanna in a position as the first black woman to collaborate with the powerful French corporation that includes brands like Hennesy, Louis Vuitton, and Sephora to name a few. From debates on the luxury price range to the clothing designs itself, it’s been hard to scroll through your social media feed and not see anything mentioned about the pop star’s new business venture.

Rihanna kept it pretty safe for the brand’s first drop, dabbling with neutral colors like tan, pink and white and adding a few structured denim pieces. Most items have a cinched waist, making it almost impossible for your love handles to show (thanks, Rih!) and each piece is simple, yet statement-making. Fenty jewelry, sunglasses and heels complete each look.

While you’re scrolling through Fenty.com trying to figure out what to purchase, here are some of our favorite looks from the new collection.


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