While it’s easy to get wrapped up in the craziness that is holiday season, retailer American Eagle is encouraging customers to get in the spirit of giving this Christmas. This year, AE has partnered with non-profit Delivering Good to create an exclusive capsule collection that features a QR code, encouraging the brand’s community to donate directly to the organization and support those impacted by poverty and tragedy. With help from influencer, Rickey Thompson, American Eagle has pledged their newest holiday collection to help others.

Designed by the AExME Council, the brand allowed its advisory committee of young leaders to create this capsule collection of winter essentials – in which, 100% of the sales will benefit Delivering Goods.

As for what Thompson is getting into for the holidays, he is all about blessing his loved ones. “I am trying to get my mom more into bags, so I’m getting my mom nice bags for Christmas,” he says. And when it comes to what is on his wish list, being booked and busy has rewarded him with buying his own gifts. “To be honest, I work hard, I buy my own stuff so you know, I don’t really need a Santa Claus, I am Santa Claus,” concluded Thompson.

The collection ranges from $18 to $50 and is available exclusively online at www.ae.com.

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