• Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
      • Hair News
      • Natural
      • Relaxed
      • Transitioning
      • Weave
      • 4C
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United
Home · Fashion

Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger

This stunning model is sprinkling her Black Girl Magic all over Reformation's first swimwear campaign.
Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger
By Olivia Bahou · Updated October 26, 2020

This article originally appeared on Instyle.com.

Reformation, the cool-girl brand responsible for those off-the-shoulder tops and breezy wrap dresses you lust over, just took the obsession one step further—it’s launching swimwear.

“As women, we hear a lot of stuff about how we need to get ready for swimsuit season and how we’re supposed to look. But it’s kind of all bullshit,” the brand says in a release.

“For instance, when you think about ‘swimwear’ you might think about supermodels on exotic beaches or bloggers posing on yachts but that’s just not how most of us wear a swimsuit. We get bloated, we get sand in weird places, we sweat, we have nip slips, we oddly don’t enjoy smelling like self-tanner and we didn’t have time to book that wax—or maybe we just didn’t want to.”

“We get it because we have to wear them too. And we decided that probably we’re swimsuit ready already. And you’re ready already too,” the sustainable fashion brand adds.

The collection, which features off-the-shoulder swimsuits, high-waist bottoms, and cut-out one-pieces, will help you make your swimsuit game just as chic as your everyday wardrobe.

Reformation Swim launches April 13 in stores and online. Keep scrolling for the pieces we already want to “add to cart.”

01
Hacienda Bikini
Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger
available at Reformation $78 Shop!
02
Flamingo Bikini
Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger
available at Reformation $98 Shop!
03
Dunes One Piece
Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger
available at Reformation $148 Shop!
04
Tropicana One Piece
Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger
available at Reformation $168 Shop!
05
Venetian One Piece
Reformation Is Launching Swimwear So Your Summer Insta-Game Can Be Even Stronger
available at Reformation $148 Shop!
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now