Coi Leray is the face of the SNIPES Q1 collection, full of clothing that reflects the eclectic and cool style and energy of the “Players” rapper. The streetwear retailer has been around for decades as the pinnacle of grails like coveted sneakers and clothing; they’ve shaped the trajectory of how other streetwear retailers operate. The collection is full of utility-inspired pieces, including lightweight cargo pants, lax t-shirts, and zip-up jackets with many pockets in neutral colorways, with the SNIPES logo embellished in embroidery or print.
The rapper’s journey to fame is documented through video as part of the campaign. She walked through the SNIPES 2.0 store in Miami, trying on various looks from her Q1 collaboration collection while describing her come-up. Her passion, drive, and consistency are spoken about in the video, and you can see that she’s always her authentic self. The video is a celebration of Leray’s journey towards accomplishing her dreams and her tenacity through anything.
“Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,” says Paula Barbosa, VP of Marketing for SNIPES. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”
“We are excited to continue pushing boundaries and expanding our collection with unique artist partnerships like this one,” said Jim Bojko, President of SNIPES, via a press release. “This partnership with Coi Leray is a testament to our commitment to staying at the forefront of streetwear and sneaker culture.”
The collection is now to shop available on snipes.com. Sizes range from S-3XL, and prices range from