Ever since Kanye West’s creative director Virgil Abloh launched his own fashion label Off-White in 2013, it has achieved major success — and now the streetwear-meets-luxury label is launching an affordable collection!
Although Off-White initially started off as a menswear line, the brand has since also expanded into womenswear and has been spotted on everyone from Beyoncé to Rihanna.
The new unisex collection, which is called “For All,” is now available at all Off-White retail stores and will offer t-shirts for as low as $95. Currently, t-shirts from the main Off-White collection are priced at up to $600.
In an interview with The Business of Fashion, Abloh said, “The price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.”
It looks like the “For All “collection won’t be your only opportunity to get an affordable item from the designer. Abloh, who studied architecture in graduate school, also partnered with Swedish furniture brand IKEA on a soon-to-be-released home line and it’s also rumored that he has a few other affordable partnerships in the works.