Already known for their “you do you” mantra, the women’s e-commerce website, ModCloth is turning things up a notch with their latest #SayItLouder campaign.
ModCloth has joined forces with women whose unabashed style embodies the brand’s new ethos, including rapper Lizzo and singer/songwriter Victory Boyd. Lizzo champions body positivity and inclusion, while Boyd’s uncompromising ability to be her unapologetic self has made her a favorite among fans.
In ModCloth’s new magalog, Lizzo shared some fashion advice, “No matter how big or small you are, you can be sexy and wear whatever the *#@! you want.” A note we need to remind ourselves of regularly. Along with Victory Boyd who shared, “You might be surprised how many people love you just how you are.”
#SayItLouder is just the beginning of ModCloth’s brand revamping. This latest campaign will consist of a number of digital components that are sure to stir up social commentary and, ultimately, alter the fashion and beauty industries for better.
This new campaign highlights one of many changes and updates for the ever-evolving brand, which also recently opened a San Francisco FitShop store.