Dubai-based eyewear label Roberi & Fraud has tapped content creator and actor Luka Sabbat for its latest eyewear campaign. The label has partnered with BoohooMan to release the special drop. The collaboration is the first of its kind for boohooMan, reaching into the realms of luxury fashion.
“Part of our DNA as a brand is that we provide fashion-forward garments, which enable our consumers to keep up with current trends. We know that our customers have a desire to mix high-street with high-end, so this collaboration bridges that gap,” boohooMAN CEO Samir Kamani said in a statement sent to ESSENCE.
All entities came together this year with a mutual aim to provide a global audience with aspirational yet attainable products. With collaborations with multiple celebrity, boohooMAN continues to break barriers and bridge gaps between high-street and high-end—this time the company is providing a high-quality durable product for summer. Three frame styles—classic round, narrow and oversize, and perspex square—are available in an array of colors.
The prices are $40 and up. Shop the new collection between boohooMan and Roberi & Fraud starring Luka Sabbat here.