B. Simone is taking her career to the next level. The social media influencer first gained notoriety by posting hysterical rants on Instagram that went on to gain millions of views and reposts. Her viral fame secured her gigs as a Wild ‘n Out cast member, star of Lil Kim’s Girls Cruise and even led her to become the first influencer to be dressed by Marc Jacobs for the red carpet.

Taking a break from her comedy tour, B.Simone has now launched her first ever beauty and fashion collection. Her collab with JBW Watches includes an iced-out timepiece and a glossy popping pink lip gloss set to set off your look.

Photo: JBW

Already at the helm of hewn own cosmetics brand, www.bsimonebeauty.com. combining her loves for both fashion and beauty has been a long-time dream of Simone’s.

ESSENCE got to chat with the influencer about her first collection and what’s next in her burgeoning career. Read below.

ESSENCE: Who came up with bold concept for your JBW collection?

B. Simone: Honestly, JBW did. I allowed them to have a lot of creative control. I just knew I wanted it to be pink and glittery.

ESSENCE: What made you want to fuse beauty and fashion together for this release?

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B. Simone: I’ve been working with JBW for a while and a collab seemed epic to me. I love their watches and it was a great way to introduce my cosmetics line.

ESSENCE: What led you to partner with JBW on this collection?

B.Simone: JBW is exactly my style. Clean, modern, chill but icy! I thought it was the perfect fit.

ESSENCE: How would you style the watch and where is the best place to wear the lipgloss?

B.Simone: The watch can be dressed down or dressed up. I wear it daily. And, you can wear the lip gloss everywhere. Don’t leave the house without it.

Shop the collection below.

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