• Celebrity
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Black Beauty Awards 2022
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2023 ESSENCE Film Festival
    • 2022 Fest Videos
  • Events
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Black Women In Hollywood
    • 2022 HOLLYWOOD HOUSE
    • 2022 Homecoming Season
    • Wellness House
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United

WHERE BLACK WOMEN COME FIRST

Every day we're serving Black women deeply. Come get a plate of goodness! Sign up for daily content and exclusive offers you'll love!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Sign Up, you agree to our Terms of Use and that you have read our Privacy Policy
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Black Beauty Awards 2022
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2023 ESSENCE Film Festival
    • 2022 Fest Videos
  • Events
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Black Women In Hollywood
    • 2022 HOLLYWOOD HOUSE
    • 2022 Homecoming Season
    • Wellness House
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Fashion

Exclusive: BTS From The H&M And Ruth Carter Capsule Collection

“I wanted to take what was a misrepresentation in the past, and rewrite some of those voices,” Carter told ESSENCE.
Exclusive: H&M And Ruth Carter Announce Capsule Collection
By Nandi Howard · Updated December 6, 2020

Ruth Carter is no stranger to making history. The famed designer took home took home the Oscar for Best Costume Designer in 2019 and her work in Marvel’s Black Panther has been recognized globally. But long before her incredible work in Black Panther, she had a long and storied career, working with director Spike Lee in over 10 films like School Daze and Do the Right Thing and gained an Emmy nomination for her work in the reboot of ROOTS.

So, with that series of historic wins under her belt, what could possibly be next for the legendary costume designer? Her own collection. Global retailer H&M tapped Carter to create a capsule collection and brought ESSENCE behind the scenes on the campaign shoot to see the legend at work.

Article continues after video.

“I wanted to take what was a misrepresentation in the past, and rewrite some of those voices,” Carter told ESSENCE. “I thought I could get the most out of H&M by being a collaborator and showing the world that they too want to Do The Right Thing,” she said. Carter’s relationship with ESSENCE is not a new one, as she won the 2015 Black Women in Hollywood Award.

“I thought I could get the most out of H&M by being a collaborator and showing the world that they too want to Do The Right Thing.” – Ruth Carter

In December, H&M rented out a studio in Brooklyn to shoot the campaign for the Ruth Carter Capsule Collection, which was announced today. The collection features hues of red and black and includes her personal logo while paying homage to Ruth’s work in the 80s and 90s. “My work has always been a voice to black culture to who we were in the past to who we are now,” exclaimed Carter.

Exclusive: H&M And Ruth Carter Announce Capsule Collection

To carry out a modish twist, H&M tapped stylist Ade Samuel and makeup artist Rasia Flowers to add their millennial flair to a collection that draws inspiration from 90’s fashion. The campaign is a salute to Carter’s longstanding relationship with filmmaker Spike Lee. It recreates “We love” radio, a prominent backdrop throughout the iconic film, Do The Right Thing. In a contemporary approach in mind, the campaign introduces “And That’s the Truth, Ruth!” – a podcasted hosted by Ruth Carter and social media sensation Jay Versace.

Through playful dialogue that pays homage to some of Ruth’s most iconic work, Jay Versace and Carter chat about the inspiration behind the RC x H&M collection and her influential work during the 80s and 90s, ultimately connecting the past to the present.

01
H&M And Ruth Carter Announce Capsule Collection
Exclusive: H&M And Ruth Carter Announce Capsule Collection
02
H&M And Ruth Carter Announce Capsule Collection
Exclusive: H&M And Ruth Carter Announce Capsule Collection
03
H&M And Ruth Carter Announce Capsule Collection
Exclusive: H&M And Ruth Carter Announce Capsule Collection
04
H&M And Ruth Carter Announce Capsule Collection
Exclusive: H&M And Ruth Carter Announce Capsule Collection
05
H&M And Ruth Carter Announce Capsule Collection
Exclusive: H&M And Ruth Carter Announce Capsule Collection
06
H&M And Ruth Carter Announce Capsule Collection
Exclusive: H&M And Ruth Carter Announce Capsule Collection
TOPICS:  design fashion fashion news H&M in my feed Ruth Carter Ruth E. Carter Spike Lee
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now