Winter might be in full swing, but GabiFresh is heating things up with her new Cruise 2020 swimwear campaign. For her latest collection, the fashion influencer and model joined forces with swimwear powerhouse, Swimsuits For All. The campaign celebrates the fearlessness and confidence shown by leaders in their own right in the female empowerment movement. “We all deserve clothing that fits our bodies and feels good, and that includes swimwear,” GabiFresh told ESSENCE. “Being in a swimsuit can be such a vulnerable experience for so many of us, and having stylish, quality options helps us feel confident and excited to hit the beach instead of fearful,” she exclaimed.
The new collaboration features colorful, printed one-pieces and bikinis, which will certainly turn heads whether you are by the pool or at the beach.
For her Wild Safari campaign, Gabi Fresh, formerly known as Gabi Gregg recruited Veronica Pome’e, the first Polynesian swimsuit model to pose in Sports Illustrated and the late Mama Cax, a model and activist, who suddenly passed away after battling cancer in December. Cax and Pome’e join Gabi for an expression of positivity and strength. Gabi holds this campaign close to her heart as it is the last campaign Mama Cax starred in before she passed away. “She was such an inspiration to so many, including me. I am eternally grateful that I got to spend that day with her. She has such a positive energy and contagious spirit. I hope that her legacy lives on through this campaign and all of her other amazing work,” says Gabi.
Prior to the release of Gabi’s collection, Swimsuits For All released a statement expressing their gratitude to have worked with Mama Cax. “While the brand and the entire team that worked on the shoot are deeply saddened by her sudden loss, we hope these images from one of her final projects will bring joy to those she knew. Her energy, passion and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign.”
Gabi’s highly anticipated Cruise 2020 Swim Collection is now available to purchase at Swimsuits For All.