Fashion Print Ads Are More Diverse Than Ever Before

Now this is a major win for #BlackGirlMagic!

Crystal Tate Aug, 30, 2017

In recent years, there have been calls for more diversity in fashion, and even modeling veteran Bethann Hardison launched a campaign to end racism on the runway. However runways weren’t the only places that lacked models of color. Fashion ad campaigns tended to feature very few models of color as well.

Luckily, a recent report has shown that fashion is taking a more inclusive turn.

According to The Fashion Spot’s recent diversity report, the Fall 2017 ads featured 30.4% models of color. This was actually the first time that the number of models of color casted exceeded thirty percent. To put things in perspective, the Fall 2015 ad campaigns only featured 15.3% nonwhite models, and that was simply two years ago.

The most inclusive Fall 2017 ad campaigns were Saint Laurent, Coach, Christian Dior, Dolce & Gabbana, Sisley, Gap and Nordstrom. Gap’s “Bridging the Gap” campaign was actually directed by British Vogue’s new editor-in-chief Edward Enninful and featured an impressive nine out of 10 models of color.

Additionally, the Fall 2017 runways also saw the highest percentage of models of color ever at 27.9 percent, and a record number of 26 plus size models also hit the runway. As for fashion print ads, plus size women only made up 2.2 percent of the models for Fall 2017 campaigns.

Although there are certainly more strides to be made, it’s definitely inspiring to see fashion brands begin to truly value the importance of representation—and prove it! 

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[BLANK_AUDIO] You have two covers with us I do So you are definitely ESSENCE you know we gonna get you a fab so you can slot and just like swipe on in to the bills I don't know I'm kind of surprise to get that third cover. Just go a head and like you know [LAUGH] All of the day And so on the seasons of house wives there's a lot going on in your life one thing though just kind of coming of. Of you having your own coverage. You're giving out some modeling advice to [UNKNOWN] as well. Now a lot of models are getting into the industry via social media such as Instagram and that sort of thing. Do you think that models from Instagram can become runway models if you will, high end editorial models, such as yourself? The game has changed. Of course, it is viable. I mean, a lot of great talent is discover on social media now. It's just the different world we live in then when I started modelling. We didn't even have social media when I was modelling so the game has changed. I will say this something to be sad about, the old fashioned way. Really being in New York and hitting the streets and going to castings and hear no 100 times and not really having that literally exposure to kind of like help you. It's almost like cheating a little bit. Right. You get a little boost. We had to do it the hard way. But certainly there's a lot of amazing talent on social media. And do you have a tip for anyone that's, say, any of our Essence Live viewers that are wanting to break into the modeling industry? Just do your research and get as much information as possible. I think a lot of the mistakes a lot of people make when they get into, when they try to get into the industry is paying too much for photos. And then taking the wrong kind of photos. Like, do not spend a lot of money. Doing these elaborate photo shoot with Boa's and all this stuff on, [LAUGH] Like agencies are just not looking for that. Like literally you can get your girl or your guy to take a picture with you with your iPhone, these phones take incredible shots, a simple shot in a tee shirt and a pair of jeans With no make-up on. They just wanna see what you look like.>> So no glamour shot with the collar popped looking over the shoulder? No, absolutely not. That's my personal favorite. That's actually my favorite. Everybody does that shot. They do. I keep saying, you know how many times I have kids come to me at the [UNKNOWN] agency and be like, we did this photo shoot and we spent $2000, and it's all the wrong stuff and it just breaks my heart. Because I'm like. Why do you guys coma to talk to me before you spend this money?>>Right. [UNKNOWN]