While there may have been some concerns about how the luxury market may survive after COVID-19, brands like Bulgari are still thriving.
For its latest campaign, titled Serpenti Through the Eyes of Ambush, the Roman luxury brand partnered with Tokyo-based designer Yoon Ahn to create a limited edition handbags and accessories collection. Contributing to the project Serpenti Through the Eyes Of series, which Bulgari kicked off in 2017, the Ambush x Bulgari capsule presents the designer’s interpretation of the timeless Serpenti Forever bag
“For this capsule collection, I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bulgari they also became a symbol of glamour in constant evolution,” Yoon said in a statement. “Natural beauty meets human creation, all guided by a contemporary aesthetic.” Inspired by the tree python of Southeast Asia, Yoon designed three new styles: the Serpenti shoulder bag, Serpenti belt bag and the Serpenti Minaudière. Each style of the Ambush x Bulgari collection is adorned with a camouflaged snakehead closure.
Shop the Ambush X Bulgari collection here.