By continuing its commitment to making a mark through cultural, social, educational, and environmental issues Montblanc has teamed up with (RED) to help raise awareness for the fight and support to end aids. The luxe brand tapped Pose stars, Billy Porter and Jamaal Swain, to help with the campaign.
To validate their commitment to the on-going crisis the company also will release exclusive red products — which happens to be the color that is used to bing awerness to this issue. For this month, a red trolley and signature writing instruments will be availiable for purchase. “This special partnership with (RED) is more than just about raising funds for prevention and medication, it’s about educating others to understand that, as a community of global citizens, we can be more effective in ending epidemics like AIDS when we work together,” said Nicolas Baretzki, Montblanc CEO.
For every (MONTBLANC M)RED writing instrument, trolley or accessory purchased, 5 euros will go to the Global Fund to support HIV/AIDS programmes; that’s enough to provide over 25 days of life-saving HIV medication. For more information, visit here.