ASOS Is Now Using Different Size Models On Its E-Commerce Site 

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Crystal Tate Mar, 26, 2018

Have you ever shopped online and discover what you ordered looks different when on you? We’ve all been there. ASOS apparently heard our silent wishes and has just rolled out photos of various models of different sizes and body types modeling the same article of clothing.

Talk about a game changer! 

By showing a dress, for example, on a size 2 model with a petite frame, a size 8 model with an athletic build and a size 14 model with a curvy frame, ASOS is helping their customers find the best pieces and make more informed choices regarding their purchases.

In a statement to Refinery29, an ASOS spokesperson said, “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting how to show the product on different size models, so customers can get a better sense of how something might fit their body shape.”

We’re so happy to learn that ASOS is continuing to make strides to be even more size inclusive. In addition to ASOS, we also applaud brands like Christian Siriano, Chromat, Missguided, ModCloth, Rue107 and Boohoo for their continued commitment to body positivity and size inclusivity.

Now if you’re ready to do some online shopping, head over to ASOS to check out the new feature. It will also soon be available on the ASOS app.

Tags

# Fashion

Tags

# Fashion