Ciara and Russell Wilson are taking their power couple stature to new levels.
The two announced they were launching a new production company, Why Not You Productions, which will focus on creating film, television and digital content projects that will include “inspiring and aspiring narratives and human interest stories,” according to their press release.
“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” they said in a joint statement. “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”
The company appears to be an extension of their youth empowerment-focused Why Not You Foundation, as well as their separate entertainment record label, and brand management companies.
“For us, we want to be able to create, create, create,” Wilson added.
Wilson made NFL history earlier this month when his new four-year, $140 million extension deal to remain with the Seattle Seahawks made him the highest paid player in the league.
CiCi and the former Super Bowl champ tied the knot in a surprise castle wedding in July 2016. The couple are the parents of baby Future, Ciara’s son with Future, and Sienna, who was born in 2017.
Congrats to the couple on their recent power moves!