Netflix confirmed last week that it is testing promotions for its original content between TV episodes — and people are not happy.
“We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” Netflix told tech-websiteARS Technica on Friday.
The promos, which many are reading as commercial breaks, will be skippable.
“A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster,” the streaming service explained.
According to Mashable, the testing has been limited so far, and it has yet to be rolled out to Netflix’s roughly 130 million subscribers.
But those who have seen the ads are not happy.