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Lena Waithe is inviting us all to get a behind-the-scenes look at sneaker culture in her next project.
She will be executive producing an unscripted short form series called You Ain’t Got These that will appear on Jeffrey Katzenberg’s exclusively short form streaming platform, Quibi.
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The series will take an intersectional approach to celebrating the sneaker head community by exploring how it connects to racial, political, and gender identities, according to The Hollywood Reporter. It will also explore how creativity and commerce impact how the once underground culture shows up in our society.
Waithe’s co-executive producer Andrew Fried talked about how grateful he was to have her and her unique perspective on board.
“We are thrilled to be collaborating with Lena. She is a singular creative voice of her generation, and her passion for this subject is infectious,” he said.
As a proud sneakerhead who has more than 100 pairs in rotation, this culture isn’t just a part of Waithe’s style, it’s deeply embedded into her personal and professional lives.
She poked fun at herself in a Nike ad in which she played shoe therapist Dana Sole. And even when her fiancé popped the question, she received a rare pair of sneakers from Tokyo instead of the standard engagement ring.
Women and queer people have long been left out of the sneaker head narrative so we can’t wait to see how Waithe this story.
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