Jermaine Dupri Picked To Produce ‘Welcome To Atlanta’ Series Of Concerts Before Super Bowl LIII

The Super Bowl Host Committee picked the So So Def founder to showcase the best of Atlanta’s music in the leadup to the Super Bowl.
Paula Rogo Oct, 27, 2018

Atlanta’s own Jermaine Dupri was just named as the music producer for a week’s worth of free events in the leadup to Super Bowl LIII, which will be taking place next February in Atlanta.

The Atlanta Super Bowl Host Committee announced the news in a press conference on Friday. Dupri will bring his expertise to help secure talent and produce Super Bowl LIVE, nearly a week’s worth of shows in downtown Atlanta leading up to the main football game on February 3, 2019.

RELATED: Discover Success Secrets with the ESSENCE Network Newsletter

RELATED: Rihanna Reportedly Turns Down Super Bowl Halftime Show To Support Colin Kaepernick

“Since I’ve entered the music scene I’ve always had concerns with how people view the city of Atlanta both musically and overall,” Dupri said in a press release. “It’s an incredible place to be and I am always thinking of ways to make that view better.  I feel it’s my duty as the Unauthorized Mayor to help Super Bowl LIVE create the best Welcome to Atlanta experience for the fans ever!!”

The exciting news comes as the Grammy-award winning producer is in the middle of celebrating the 25th anniversary of his record label So So Def. 

RELATED: The Quick Read: Jermaine Dupri Announces So So Def Anniversary Tour

RELATED: Xscape Teases What To Expect At So So Def Anniversary Concert

According to Atlanta Magazine, Mayor Keisha Lance Bottoms told the press conference that she had warned the host committee that “there might be some uprising in Atlanta if we didn’t have some representation.” Many in the city shared their displeasure when it was first announced that Maroon 5 would be performing at the Half-time Super Bowl show.

Congrats to JD!