• Celebrity
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Black Beauty Awards 2022
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2023 ESSENCE Film Festival
    • 2022 Fest Videos
  • Events
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Black Women In Hollywood
    • 2022 HOLLYWOOD HOUSE
    • 2022 Homecoming Season
    • Wellness House
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United

WHERE BLACK WOMEN COME FIRST

Every day we're serving Black women deeply. Come get a plate of goodness! Sign up for daily content and exclusive offers you'll love!

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
By clicking Sign Up, you agree to our Terms of Use and that you have read our Privacy Policy
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Black Beauty Awards 2022
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2023 ESSENCE Film Festival
    • 2022 Fest Videos
  • Events
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Black Women In Hollywood
    • 2022 HOLLYWOOD HOUSE
    • 2022 Homecoming Season
    • Wellness House
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Culture

10 Women Who've Created Successful Brands From Social Media

10 Women Who’ve Created Successful Brands From Social Media
Getty Images
By Ashley Stoney · Updated October 24, 2020

Believe it or not, Instagram was founded seven years ago but has become an integral part of American culture. In addition to being the easiest application to share photos on a global platform, it’s also become a way for people to monetize their brands and businesses. The following ten women have mastered the art of community and are #winning on social media— through fitness, beauty or comedy. 

01
The Kitchenista

(@thekitchenista) Angela is a self-taught cook and food blogger whose cooking tips, tutorials, and recipes have amassed a 60,000+ Twitter following with fans who tune into her live-tweeting cooking sessions. Her recipes are up for sale in several cookbooks.

10 Women Who’ve Created Successful Brands From Social Media
02
Mom Crush Monday

(@momcrushmonday) For Destiney, parent blogging isn’t just a hobby. It’s a business. She wants to inspire other moms to learn the ropes of entrepreneurship and offers a Majoring in Motherhood course to her more than 200,000 followers, as well as real-life meet-ups and retreats.

10 Women Who’ve Created Successful Brands From Social Media
03
Scout the City

(@scoutthecity) Sai De Silva and her two kids make parenting and family life look flawless. But the perfectly-curated Instagram pro knows that parent blogging is big business. She credits securing 10,000 followers as the starting point in which she began to charge brands for her posts featuring them. Today, she’s been featured on The Today Show and worked with big and small brands to reach her more than 300,000 followers.

10 Women Who’ve Created Successful Brands From Social Media
04
Jasmine Luv

(@luv_jjp) Known for hilarious commentary on relationships and friendships, Jasmine plays the protagonist and antagonist in her viral clips that accurately and hilariously showcase ordinary and relatable moments between lovers and friends. Working in the content of brands, she reportedly charges $5,000 per brand mention in her posts.

10 Women Who’ve Created Successful Brands From Social Media
05
Raye Boyce

(@itsmyrayeraye) With 1.6 million followers, Raye Boyce spreads viral beauty tutorials. Her expertise and data to back it up resulted in the launch of her own beauty brand, It’s My Raye Raye Beauty.

10 Women Who’ve Created Successful Brands From Social Media
06
WatchJazzy

(@watchjazzy) Jasmin Brown is known for her in-the-car rants that have gone viral and landed her a spot on BET’s late-night comedy sketch show 50 Central BET. Like the other funny ladies of Instagram, Jasmin has also taken her talents on the road, performing stand-up comedy IRL too.

10 Women Who’ve Created Successful Brands From Social Media
07
Ming Lee

(@iamminglee) Consumers crave authenticity and Ming Lee offers just that to her nearly one million Instagram followers who helped drive her hair sales. An entrepreneur, Ming Lee began selling hair as a side hustle, then turned it into a business – Snob Life – which now offers personal care products like lip gloss and hair care.

10 Women Who’ve Created Successful Brands From Social Media
08
Premadonna87

(@premadonna87) Seasoning salt has been upgraded thanks to the flavorful recipes by Premadonna. The brains behind Premadonna Seasoning and Waist Gang Society, Premadonna leverages her personal brand to push products to her more than 600,000 cult followers.

10 Women Who’ve Created Successful Brands From Social Media
09
Jess_Hilarious

(@jesshilarious_official) This Baltimore native is a stand-up comedian with three million Instagram followers. She gained notoriety on Instagram through her hilarious skits, and has taken her talents offline, appearing on VH1 and BET. She is currently on a nationwide tour, bringing the laughs to a city near you.

10 Women Who’ve Created Successful Brands From Social Media
Courtesy Photo
10
Massy Arias

(@massy-arias) This powerhouse mom is gym goals and an inspiration to her 2.5 million followers who tune in for snippets of her workout regimen and parenting lifestyle. The bilingual certified personal trainer recently covered Parents magazine, where she opened up about anxiety and depression as a new mom and how she used exercise to cope.

10 Women Who’ve Created Successful Brands From Social Media
TOPICS:  Black Girl Brilliance
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now