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Home • Beauty

Viral TikTok Makeup Products That Are Worth The Hype

According to the internet, you need to grab these items ASAP.
7 Viral TikTok Makeup Products That Are Worth The Hype
Jones Road
By Jennifer Ford · Updated February 2, 2023

If you want to track down the viral TikTok makeup products that are worth adding to your cart—without spending hours scrolling through the app—then you’ve come to the right place. We rounded up a variety of must-haves that live up to the hype according to the platform’s beauty community. Ahead you’ll find a hydrating lipstick that flatters every skin tone, a full-coverage foundation that feels like a second skin, a game-changing brow wax and more products beauty obsessives swear by. 

To ensure that these viral TikTok makeup products check out, we combed through a dizzying amount of comments and reviews so you wouldn’t have to. And the best part is everything is currently in stock, so consider grabbing them before they go flying off the shelves (again).

01
01 A Cream Foundation With A Matte Finish
KVD Good Apple Skin-Perfecting Hydrating Foundation Balm

Fans of this product praise it for its full coverage and weightless feel. And thanks to ingredients like apple extract and sodium hyaluronate, this formula leaves the skin nourished and hydrated, which isn’t what you would typically expect from a matte foundation.

Available at Sephora
41 Shop Now
02
02 A Lip Stain Anyone Can Pull Off
Clinique Almost Lipstick In Black Honey

Clinique’s Almost Lipstick In Black Honey sent TikTok users into a frenzy. It has a smooth, balm-like texture and berry tint that looks good on everyone, which is why 95% of Clinique shoppers recommend it. It also provides a shiny finish; you can think of it as lipstick and lip gloss all in one.

Available at Sephora
23 Shop Now
03
03 A Remedy For Dry Lips
Dior Addict Lip Glow Oil

This lip hydrator is infused with cherry oil, which is an ingredient that helps diminish fine lines, boost elasticity and combat dryness. With that in mind, it’s easy to see why TikTok users are making it a point to slather it all over their lips. Fans of the product give its shine and hydrating properties a 10 out of 10.

Available at Sephora
38 Shop Now
04
04 A Foundation With A Faux-Filter Effect
L’Oréal Infallible 24HR Fresh Wear Foundation In A Powder

L’Oréal blew TikTok’s beauty community away with this affordable foundation. It contains vinyl dimethicone cross polymer, so it smooths out the skin just as well as any Instagram filter, making large pores disappear. According to reviews, it also provides medium to full coverage that doesn’t cake up or transfer. Another perk is that it comes with a makeup sponge for flawless application.

Available at Ulta Beauty
16 Shop Now
05
05 A Cannabis-Infused Setting Spray That Delivers A Glowy Finish
Milk Makeup Hydro Grip Setting + Refreshing Spray

We’ve lost count of the TikTok reviews in favor of this clean setting spray that one user dubbed the best at Sephora. It’s formulated with hyaluronic acid and blue agave extract to keep makeup looking fresh for up to 12 hours. Plus, it’s spiked with cannabis extract to give the skin a glass-like sheen.

Available at Sephora
36 Shop Now
06
06 A Styling Wax For Your Brows
Anastasia Beverly Hills Brow Freeze

This clear brow wax from Anastasia Beverly Hills is worth the hype and perfect for easily achieving a feathered look: Brush the product through your brows in an upward direction with a spoolie, and you’ll be all set (pun intended).

Available at Sephora
23 Shop Now
07
07 A Foundation You Can Build Up
Jones Road What The Foundation Balm

This tinted moisturizing balm from Jones Road quickly rose to viral status after one beauty influencer applied half the jar to her face during a makeup tutorial that has since been deleted. The bizarre video, which amassed over 13 million views, drove TikTok users to test out the product for themselves and the results are in: The creamy formula cancels out redness, provides light to medium coverage and a skin-like finish.

Available at Jones Roads
44 Shop Now

TOPICS:  makeup trends TikTok
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