The Folklore Connect New York Fashion Week Showroom located in Soho was a necessary trek for many insiders last week. The multi-brand experience was notable mainly because the physical space was filled with jewelry lines and clothing companies that are based overseas in Africa. Empowering Black and BIPOC-owned brands was the mission of Amira Rasool, founder of The Folklore. I’m always on the hunt for brands worthy of putting support behind whether they’re creating workwear or buzzy accessories–so I felt right at home when we swung by Shopify’s headquarters where the showroom was located.
Of the 14 brands that were displaying goods, I was pulled towards Rendoll, a Nigerian womenswear brand by entrepreneur Morenikeji Abina, she’s largely known for creating attainable luxury resort pieces. Oríré, a recent discovery of mine via Instagram was also presenting their creative and ethically made dresses and separates (the designer of the eponymous line excitedly touched on ruffles being a house code of hers). I also received a chance to meet the designer behind Shekudo, Amy Iheakanwa, an Australian-Nigerian creator. Her footwear and jewelry blend her colorful background–we were stunned by the pastel-hued creations she is releasing in 2024. Lastly, though Fruché wasn’t at The Folklore’s NYFW space, we have our eyes on Fred Aghuno’s pieces which will be showing during Paris Fashion Week—his creations are eccentric and refreshing.
Below we’ve compiled a few shoppable selects that caught our attention at The Folklore Connect New York Fashion Week Showroom.