Pride Month makes its return, and alongside parades and other events aimed at creating safe spaces for and celebrating members of the LGBTQ community, brands and corporations have finally realized they ought to have a hand in supporting as well. It seems there is always a ways left to go when it comes to inclusivity on any front, but the latest pride collections and capsules demonstrate great efforts to both uplift queer voices, spotlight talent within the community, and give back financially.
At the top of the month (and a few even beforehand), a handful of brands from Quay to ShoeDazzle introduced a capsule of products that represent and embody the freedom and uniqueness that pride month represents most, turning to the most vibrant, fun-loving and colorful options they have to offer. Some collaborated with artists to co-design said collections, while others employed LGBTQ talent to model for or shoot campaigns. In many cases, shopping a brand’s pride collection means spending for a good cause, as many have even pledged hefty donations to non-profit organizations such as The Trevor Project, GLSEN and more. Ahead, here are 9 pride collections you’ll actually want to shop, and you’ll feel good doing so.
- SHOEDAZZLE
Shoes doused in pastel hues and rainbow crystals await with ShoeDazzle’s pride collection. Launching with a campaign modeled by employees of the Los Angeles LGBT Center, each sale will send 25 percent of proceeds back to the organization.
2. PURA VIDA
Pura Vida’s pride collection boasts everything from beaded and roped bracelets, to stickers and tee shirts. The brand will donate 5 percent of each purchase to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people, pledging a minimum donation of $25,000.
3. QUAY
Launched in partnership with GLSEN, the organization cultivating a more inclusive educational environment in K-12 schools for LGBTQIA+ youth, Quay’s pride collection introduces three new styles, resulting in styles chock full of color from aviator sunglasses to an iconic heart-shaped frame. Shop knowing you money’s well spent as the brand has pledged to donate 100 percent of proceeds back to GLSEN up to $100 thousand.
4. BATH & BODY WORKS
Welcome to Bath & Body works largest pride collection yet. In collaboration with perfumer Stephen Nilsen, the brand introduces a new scent, Rainbow Waves, available in over fifteen variations, from candles to shower gel to a shimmering body mist. What’s more is the brand has promised a $150 thousand donation to It Gets Better Project as well.
5. DEARFOAMS
Dearfoams’ pride collection comes in collaboration with artist Nina West, complete with comfy unisex styles created to feel your best in.
6. HOUSE OF INTUITION
Dubbed the Love Wins Collection, House of Intuition’s pride capsule offers a crystal-infused candle, an anointing oil, and adorable keychains. Supporting The Trans Justice Funding Project, House of Intuition will donate 5 percent of proceeds to the organization, among others.
7. 1st DIBS
In collaboration with Leslie-Lohman Museum, 1st Dibs’ pride capsule introduces unique pieces from jewelry to wall art from a range of LGBTQ+ designers, artists, and creators.
8. TORRID
Shop rainbow-printed dresses, hats, jackets and more from Torrid’s pride capsule, which will send 20 percent of net profits to the TORRID Foundation in support of GLAAD.
9. FLEUR DU MAL
In collaboration with embroidery artist Stitchguy, Fleur du Mal’s limited edition pride collection boasts a collection of hand-embroidered boxers and tees, and donates 10 percent of each purchase to the Ali Forney Center, a non-profit organization protecting homeless LGBTQ youths, and empowering them with the tools needed to be independent.
