There are simply no two ways about it – Rihana and her eponymous beauty labels, Fenty Beauty and Fenty Skin, have a strong grip on the market right now. In a world where a new celebrity beauty brand is announced what feels like bimonthly, and hundreds, if not thousands, of new products are pumped into the market a day as a whole, both companies have, from the very beginning kept fans excited with an approach to beauty and skincare that feels fresh and products that feel effortlessly innovative.
Still new to the industry in comparison to longstanding brands such as Lancôme or even more contemporary brands such as Anastasia Beverly Hills, it makes sense to find the brand still building its rolodex with a series of frequent launches, and even the biggest of fans can’t be expected to remain caught up all the time. That’s where we come in – here to do the work of gathering every new product launched in 2022 thus far, just in case you missed it. Needless to say, they’re all beyond worth revisiting. See all 11 ahead.