If you’re a fan of fragrances, like a have-your-own-signature-scent fan, there’s no doubt you’ve got your pulse on the best perfumes to try on the market. If you’ve found your way into the blissful corner of the social media app that is “perfume TikTok,” you’ve probably been (willfully) inundated with reviews and unboxing videos, but only a select few winning products make it to viral status.
The largest trending perfumes on TikTok are a mix of OG scents, alongside fragrances launched as recently as 2022. While some of the viral videos to come out of fragrance TikTok have come with debatable claims (such as the video where a woman details a man following her down the street to learn the name of the fragrance she’s wearing), many of them have, indeed, proven to deserve a spot in your collection, hype or no hype.
As the unofficial saying goes, many will trend on TikTok, but only a few will stick. Ahead, here are 8 of the best fragrances fans on social media are raving about right now.
Parfums de Marly’s Delina Eau de Parfum is yet another luxury fragrance that’s been social-media approved as worth the buy. According to creator @theamandamarie_, its lychee, peony and musk notes (among others), make for one of the most “exquisite and captivating” fragrances you’ll ever smell.
Available at Nordstrom
Before there was Rihanna’s namesake perfume, there was the perfume everyone ran to smell like Rihanna, and for any lover of warm florals, it still remains a hit. “This is probably my favorite perfume in my collection right now,” creator @imani.shani says. “It smells like a grape marshmallow bomb just went off.”
Available at Sephora
When it comes to fragrances, a good dupe is a cherished find. Naturally, this $30 fragrance flew off the shelves when people realized it smelled reminiscent of a $325 scent. “I literally had this on the other day and someone asked me if I was wearing Baccarat 540,” one creator, @clothesconscience, says, “But I wasn’t.”
Available at Zara
There’s an ongoing debate on TikTok around Tom Ford’s Lost Cherry perfume versus Kayali’s Love Fest Burning Cherry, but many fragrance lovers would be obliged to agree both are rave-worthy in their own right. According to @funmimonet (TikTok’s fragrance aunt), Lost Cherry comes with bolder notes of cherry, and more powdery woody base.
Available at Tom Ford
On the other end of the debate is one of Kayali’s most recently-launched fragrances, and it didn’t take long for it to make the must-have list of the most seasoned fragrance aficionados. According to @fumimonet, this fragrance makes for the more sweet and velvety of the two. However, she also cautions to remember when taking your pick – they are cousins, not twins, and it may prove beneficial to try both.
Available at Sephora
Behold, the fragrance whose online hype resulted in a 500,000 wait list. The general consensus is that the smell is supposed to remind you of someone you love or miss, as it comes with a sheer, skin-like scent with notes of white musk and jasmine, and according to @rancobeauty, it even puts you in a bit of a “dream state.”
Available at Sephora
Having already earned a roster of diehard fans with its Brazilian Bum Bum Body Creams, it comes as no surprise that the brand’s fragrances would get their TikTok blow up to. While it’s the only mist to make this list, a product review from @taylorscurls says the scent lasts all day when paired with the matching body cream (a win/win).
Available at Sephora
Glossier You’s TikTok fame skyrocketed after a creator made a post claiming a man chased her down the street to ask what scent she was wearing. Extreme, yes, but the fragrance has sense amassed a fandom of people who can’t put it down. With a soft, spicy scent the brand says smells like you, but better, one creator (@simoneleanora) even recommends it as the perfect gym fragrance.
Available at Glossier