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Home • Shopping

6 Black-Owned Fragrances We're Loving Right Now

Searching for a signature scent? Available on WeLoveUs.Shop, these fragrances move from playful sweetness to unapologetic musk.
6 Black-Owned Fragrances We're Loving Right Now
Modern Magic
By Victoria Uwumarogie · Updated January 5, 2026
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If you’re seeking a new signature scent, perhaps something to pair with other perfumes, to splash over your favorite body oils, or to stand alone and turn heads, we’ve got some suggestions that won’t disappoint. Offering notes that range from juicy figs to white amber and Madagascar vetiver, every fragrance is rich. An added bonus? Every scent is also made from Black creatives, and available on the WeLoveUs.Shop site, powered by ESSENCE. A bonus point is that the prices for these sweet smells range, so there are options that give luxury as well as others that are quite affordable. We went through the current lineup of options to provide you with the deets on what to try as you search for your very own unapologetic aroma.

01
01 The Alloy Studio ‘idyllic’

Not only is the bottle lovely, but the aromatic approach to this perfume is, too. Made by Bryson Ammons and Eddie Hodges, this brand’s scent features blood orange, pineapple, amber, spearmint, and mulled spices.

Available at WeLoveUs
170 Shop Now
02
02 Bobbie Miché ‘Rich & Expensive’

Who doesn’t want to smell rich and expensive? The scent from Bobbie Miché, founded by Brittni Miché Dixon, has notes of lily, sandalwood and bergamot. It’s the perfect woody-meets-floral grown woman scent for work and play.

Available at WeLoveUs
75 Shop Now
03
03 Modern Magic ‘Melted Magic’

If the cold winds have you craving summertime vibes and scents, Brooke DeVard’s Modern Magic has a pretty delicious option in Melted Magic, with its notes of fig, jasmine flowers, pine and elm trees with a side of bergamot brilliance.

Available at WeLoveUs
88 Shop Now
04
04 Ourside ‘Nostalgia’

Founded by Keta Burke-Williams, this scent by her brand Ourside offers up dreamy notes of jasmine, grapefruit, mint, and sweet ylang ylang.

Available at WeLoveUs
196 Shop Now
05
05 Ambiance Scents by Talata ‘Be More’

Roberta Talata Maldima-Provencal’s lifestyle brand creates some pretty amazing scents, including Be More. The perfume has notes of vetiver from Madagascar, and whisky from South Africa, black pepper, tonka bean, leather, smoky woods, and tobacco. Yes, the result is a bold fragrance. For the price, you get a large 50 ml scent, and an additional 10 ml for when you’re on the go.

Available at WeLoveUs
120 Shop Now
06
06 Be So Selfish ‘DEEPLY’

If self-care and self-love is what you’re all about, prove it on your skin. The brand calls their perfumes “Self Love Potions,” and the DEEPLY fragrance is a sweet treat. It includes notes of strawberry, citrus, black currant, freesia, rose, sweet pea, jasmine, sandalwood, raspberry, and some musky base notes.

Available at WeLoveUs
45 Shop Now

TOPICS:  Fragrance Shopping WeLoveUs WeLoveUs.Shop
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