At this point, you’d be hard-pressed to find anyone for whom Amazon hasn’t become an integral part of everyday life. The reason being, the retail giant, has simply mastered the art of curating a one-stop shop that very rarely fails. There’s everything from stationery to home decor to fashion and beauty, both from household name brands you know and love, smaller long-standing, and emerging vendors, and many of them are Black-owned businesses you’ll want to know.
In recent years, consumers have been increasingly vocal in demanding brands and corporations allocate support to ensure Black-owned brands have the same opportunity to flourish as their counterparts, and though there still remains ample room for growth, many companies have put new structures in place in efforts to move the needle forward. At Amazon, part of this effort includes the introduction of its Black-Owned Business badge, making it easier for customers to identify products from Black-owned brands, and an easy-to-shop landing page.
While Amazon hosts black-owned brands across a number of categories on its platform, some of the best options come from its hair and beauty sections. Whether you’re shopping out a new conditioner for wash day, or nighttime face serum, here are six Black-owned brands you can shop for ahead.
1. The Lip Bar
A one-stop shop in itself, The Lip Bar’s offering beyond what the brand’s name may imply, including everything from eye shadow palettes to blushes and ready-made bundles for anyone who needs a full restock. Naturally, its lip selection leaves nothing left to desire, with a vast offering of liquid matte products, liners, glosses, and lipsticks. Oh, and it’s all vegan, too.
2. Oyin Handmade
Oyin means “honey” in Yoruba, a fitting name for the hair and bodycare brand founded by Jamyla Bennu, whose formulas come with natural, food-based ingredients. On the hair front, the brand has, since its inception in 2001, become a holy grail for anyone with kinks and coils, focusing especially on textured hair with its products.
From the Oakland, Californian brand known for its Turkish towels comes also a lush range of bath and night robes. With fleece, velour, terry, and waffle robes on the roster, fans come to the brand for everything from personal items to wind down with or special occasions such as bridal options (and it’s worth noting that the beans conveniently offers customized embroidery for either).
4. Eden Body Works
Born out of founder Jasmine Lawrence’s kitchen when she found herself searching for a natural solution to a chemical burn, Eden Body Works offers solutions that target the most common skin and hair health concerns, be it a hair oil to prevent breakage or a deep-penetrating cream for the skin.
Two childhood friends, Chinelo and Ndidi, reconnected in entirely different countries after completing school, and Bolden was born. Their mission at the time was to introduce a line of skincare products that met the needs of women of color, and it’s safe to say such has been a success, with some fans declaring the brand the only solution that has worked for their dark circles, while others regard its effectiveness against nature.
6. Koils By Knature
Created by South Carolina-born Pamela J. Booker, Koils By Knature is a brand that knows natural hair inside and out. There are multitasking hair and body butters, coco-alo and shea-alo -infused conditioners, and replenishing oils primed for both hair and body.