Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • 2025 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • Beauty

6 Black-Owned Brands To Shop From Amazon

In honor of Amazon's October Prime Day, ESSENCE rounds up 6 Black-Owned Brands to add to your list now.
6 Black-Owned Brands To Shop From Amazon
By Jamila Stewart · Updated October 11, 2022

At this point, you’d be hard-pressed to find anyone for whom Amazon hasn’t become an integral part of everyday life. The reason being, the retail giant, has simply mastered the art of curating a one-stop shop that very rarely fails. There’s everything from stationery to home decor to fashion and beauty, both from household name brands you know and love, smaller long-standing, and emerging vendors, and many of them are Black-owned businesses you’ll want to know. 

In recent years, consumers have been increasingly vocal in demanding brands and corporations allocate support to ensure Black-owned brands have the same opportunity to flourish as their counterparts, and though there still remains ample room for growth, many companies have put new structures in place in efforts to move the needle forward. At Amazon, part of this effort includes the introduction of its Black-Owned Business badge, making it easier for customers to identify products from Black-owned brands, and an easy-to-shop landing page. 

While Amazon hosts black-owned brands across a number of categories on its platform, some of the best options come from its hair and beauty sections. Whether you’re shopping out a new conditioner for wash day, or nighttime face serum, here are six Black-owned brands you can shop for ahead.

1. The Lip Bar

A one-stop shop in itself, The Lip Bar’s offering beyond what the brand’s name may imply, including everything from eye shadow palettes to blushes and ready-made bundles for anyone who needs a full restock. Naturally, its lip selection leaves nothing left to desire, with a vast offering of liquid matte products, liners, glosses, and lipsticks. Oh, and it’s all vegan, too. 

01
01 Amazon The Lip Bar Vegan Liquid Matte Lipstick
Available at Amazon
12 Shop Now
02
02 The Lip Bar Vegan Lip Gloss Organic Bourgeois
Available at Amazon
14 Shop Now

2. Oyin Handmade

Oyin means “honey” in Yoruba, a fitting name for the hair and bodycare brand founded by Jamyla Bennu, whose formulas come with natural, food-based ingredients. On the hair front, the brand has, since its inception in 2001, become a holy grail for anyone with kinks and coils, focusing especially on textured hair with its products. 

01
01 Oyin Handmade All Veggies Burnt Sugar Pomade
Available at Amazon
14 Shop Now
02
02 Oyin Handmade Hair Dew Daily Quenching Hair Lotion
Available at Amazon
13 Shop Now

3. Turquaz

From the Oakland, Californian brand known for its Turkish towels comes also a lush range of bath and night robes. With fleece, velour, terry, and waffle robes on the roster, fans come to the brand for everything from personal items to wind down with or special occasions such as bridal options (and it’s worth noting that the beans conveniently offers customized embroidery for either). 

01
01 Turquaz Linen Lightweight Knee Length Waffle Robe
Available at Amazon
13 Shop Now
02
02 Super Soft Tahoe Microfleece Shawl Collar Bathrobe
Available at Amazon
40 Shop Now

4. Eden Body Works

Born out of founder Jasmine Lawrence’s kitchen when she found herself searching for a natural solution to a chemical burn, Eden Body Works offers solutions that target the most common skin and hair health concerns, be it a hair oil to prevent breakage or a deep-penetrating cream for the skin.

01
01 EDEN BodyWorks Hibiscus Honey Blow Dry Cream
Available at Amazon
8 Shop Now
02
02 EDEN BodyWorks Peppermint Tea Tree Clear Clarifying Shampoo
Available at Amazon
9 Shop Now

5. Bolden

Two childhood friends, Chinelo and Ndidi, reconnected in entirely different countries after completing school, and Bolden was born. Their mission at the time was to introduce a line of skincare products that met the needs of women of color, and it’s safe to say such has been a success, with some fans declaring the brand the only solution that has worked for their dark circles, while others regard its effectiveness against nature. 

01
01 Bolden Brightening Moisturizer Face Sunscreen SPF 30
Available at Amazon
27 Shop Now
02
02 Bolden Glycolic Acid Serum
Available at Amazon
28 Shop Now

6. Koils By Knature

Created by South Carolina-born Pamela J. Booker, Koils By Knature is a brand that knows natural hair inside and out. There are multitasking hair and body butters, coco-alo and shea-alo -infused conditioners, and replenishing oils primed for both hair and body.

01
01 Koils by Nature Refreshing Anti Dandruff Cleanser Tea Tree Mint
Available at Amazon
10 Shop Now
02
02 Koils By Nature Nourishing Hair & Body Butter
Available at Amazon
18 Shop Now

TOPICS:  Amazon beauty
We independently evaluate all recommended products and services. If you click on the links we provide, we may receive compensation.