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Home · Beauty

That New New: April Beauty Launches That Will Have Us Glowing This Spring

From Beautyblender to Kim Kimble, brands have created a highly anticipated springtime lineup of beauty launches this month.
That New New: April Beauty Launches That Will Have Us Glowing This Spring
By Kimberly Wilson · Updated April 7, 2023

Spring is officially here!

And just like the change of seasons, it’s time for some spring cleaning (or buying) of our favorite beauty brands. From Beautyblender to Kim Kimble, brands have created a highly anticipated springtime lineup of beauty launches this month — and we’re going to spend our coins on them every single time. 

Because there are so many exciting new additions this month, we’ve rounded up April’s best launches. Run (or sprint virtually) — don’t walk to add these to your cart!

01
Raw Sugar Living Grow Pro Shampoo & Conditioner

Launched on 4/3, this powerful duo strengthens hair shafts and reinforces elasticity as it seals strands to increase hair density for fuller, thicker hair and length-protection. .

Available at
$11.99/ea Shop Now
02
Lake and Skye ‘Apaaray’

The name Apaaray is chanted in meditation and means “infinite.”  This grounding floral woody fragrance is crafted around notes of warm fig, a creamy musk and floral notes of orris and violet.

Available at
$36 – $98 Shop Now
03
Kim Kimble’s After Party Hair Coloring Wax

A super easy hair coloring wax to both use and wash out, its manageable, thick consistency, makes it perfect when you want different locks to pop with different colors.

Available at
5.97 Shop Now
04
MUTHA REBIRTH Amniotic Toner and the REBIRTH Vernix Mask

Harnessing postbiotics, these bio-powered ingredients are inspired by the flora and nutrients found on baby skin. The result? Skin that looks more supple, smooth, and naturally luminous. Available April 12th.

Available at
68 Shop Now
05
RéVive Sensitif Calming Serum Skin Barrier Repair

An ultra-restorative serum with skin-calming ingredients to soothe skin, rebuild the protective skin barrier, and replenish moisture.

Available at
250 Shop Now
06
COVERGIRL Clean Fresh Skincare Color Correcting Serum + Moisturizer + Primer

These all-in-one color correcting primers are perfect to layer on after cleansing for a fresh face or wear under makeup to prep for a flawless finish.

Available at
14.99 Shop Now
07
Vera Wang Rock Princess

Vera Wang Rock Princess is a dark, fruity floral fragrance with a Rockstar attitude. This fragrance is meant to inspire glamour, energy, confidence, and a sense of empowerment.

Available at
89.99 Shop Now
08
Limited-Edition Sally Hansen Insta-Dri® X PEEPS® Collection

Inspired by the iconic marshmallow colors and its sugar coating, the new collection features shades with a fun sugary texture for nails that TRULY look like a Peep. 

Available at
6.99 Shop Now
09
Rimmel London Kind and Free Eyebrow Pencil

This is Rimmel’s 1st clean dual-ended eyebrow pencil and features both a spoolie brush and a 1.7mm ultra-fine tip. Now, creating precise, hair-like strokes has never been easier.

Available at
7.99 Shop Now
10
Sonrei Organic SPF 50 Clear Sunscreen Mist

Available in three ultra-hydrating formulas – Sea Clearly, Clearly Zinq, and Kids Zinq – you have the perfect everyday sunscreens that are safe and gentle for all skin types.

Available at
40 Shop Now
11
LAPCOS Red Collagen Line

Like skin food, the Red Collagen Collection leverages a proprietary plant-based complex, made up of Snow Algae, Red Flower Complex and Soybean. The one-of-a-kind ingredients help the skin produce more collagen, naturally.

Available at
28-29 Shop Now
12
Beautyblender BESTIES BRONZE Limited-Edition Starter Set

Look chic on-the-go with this new neutral set of essentials! This limited-edition 4-piece set of the skin-perfecting Beautyblender, a vegan tool cleanser, silicone scrub mat and travel bag in neutral tones.

Available at
23 Shop Now
13
Fenty Skin Thicc N Smooth Rich Peptide Eye Cream

Available April 11th, this ultra-thick eye cream works overtime to brighten, smooth, and reduce the look of puffiness, fine lines, wrinkles, and crow’s feet around the eyes.

Available at
42 Shop Now

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