And just like the change of seasons, it’s time for some spring cleaning (or buying) of our favorite beauty brands. From Beautyblender to Kim Kimble, brands have created a highly anticipated springtime lineup of beauty launches this month — and we’re going to spend our coins on them every single time.
Because there are so many exciting new additions this month, we’ve rounded up April’s best launches. Run (or sprint virtually) — don’t walk to add these to your cart!
01
Raw Sugar Living Grow Pro Shampoo & Conditioner
Launched on 4/3, this powerful duo strengthens hair shafts and reinforces elasticity as it seals strands to increase hair density for fuller, thicker hair and length-protection. .
The name Apaaray is chanted in meditation and means “infinite.” This grounding floral woody fragrance is crafted around notes of warm fig, a creamy musk and floral notes of orris and violet.
A super easy hair coloring wax to both use and wash out, its manageable, thick consistency, makes it perfect when you want different locks to pop with different colors.
MUTHA REBIRTH Amniotic Toner and the REBIRTH Vernix Mask
Harnessing postbiotics, these bio-powered ingredients are inspired by the flora and nutrients found on baby skin. The result? Skin that looks more supple, smooth, and naturally luminous. Available April 12th.
Vera Wang Rock Princess is a dark, fruity floral fragrance with a Rockstar attitude. This fragrance is meant to inspire glamour, energy, confidence, and a sense of empowerment.
Limited-Edition Sally Hansen Insta-Dri® X PEEPS® Collection
Inspired by the iconic marshmallow colors and its sugar coating, the new collection features shades with a fun sugary texture for nails that TRULY look like a Peep.
This is Rimmel’s 1st clean dual-ended eyebrow pencil and features both a spoolie brush and a 1.7mm ultra-fine tip. Now, creating precise, hair-like strokes has never been easier.
Available in three ultra-hydrating formulas – Sea Clearly, Clearly Zinq, and Kids Zinq – you have the perfect everyday sunscreens that are safe and gentle for all skin types.
Like skin food, the Red Collagen Collection leverages a proprietary plant-based complex, made up of Snow Algae, Red Flower Complex and Soybean. The one-of-a-kind ingredients help the skin produce more collagen, naturally.
Beautyblender BESTIES BRONZE Limited-Edition Starter Set
Look chic on-the-go with this new neutral set of essentials! This limited-edition 4-piece set of the skin-perfecting Beautyblender, a vegan tool cleanser, silicone scrub mat and travel bag in neutral tones.
Available April 11th, this ultra-thick eye cream works overtime to brighten, smooth, and reduce the look of puffiness, fine lines, wrinkles, and crow’s feet around the eyes.