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It’s no surprise that perimenopause and menopause are rarely researched and barely discussed, especially in the beauty industry. That said, there are over 62 million women over 50, highly engaged beauty consumers, touted as “the new super consumer.” They are healthy, and wealthy and desire beauty products specifically formulated for their specific needs. Since so many beauty marketers write consumers over the age of 49, it’s no surprise that this new category of skincare, designed to treat skin affected by hormonal changes, is dominated by female founders, who have actually experienced these symptoms.
So, what’s unique about perimenopausal and menopausal skin? In addition to hot flashes, there’s the rapid loss of collagen and elasticity, as well as excessive dryness. Hormonal profiles can be more erratic, and these fluctuations show up in our skin. Because our skin is our largest organ, these effects can be felt practically everywhere: from a dull and tired-looking complexion to prominent dark spots, to crepey skin along the body, to vaginal dryness. The five female-founded brands below took these hormonal measures seriously with their efficacious solutions. Shop and take notes.
Daily, Down-there Hydration
This award winning wonder hydrates, conditions and replenishes intimate skin. And the pure, plant-based formulation is sustainably made, hormone-free, toxin-free and cruelty-free.
Rosebud Woman Honor Everyday BalmThis balm improves skin density and provides daily hydration for the inner and outer labia. It’s ideal for dryness from menopause, pregnancy or medication. Use code Essence for 10% off of this balm. Available at Rosebud Woman
Hormonal changes can jack up your skin…dullness, dryness, breakouts. This wonder makes it all good again.
Faace Menopause MaskThis mask is chockful of ingredients to fight a mix of issues, including vitamins C,E, and B, zinc for breakouts, safflower seed oil for dryness and rosehip oil for a youthful glow. Available at Faace
SukiEra took the time and energy to go through rigorous clinicals to ensure that women with hormonally imbalanced skin could experience real relief.
SukiEra Reviving Cooling SpraySpecifically designed to relieve the skin during a hot flash, this soothing spray replenishes and adds moisture while it cools the skin. Use code ESSENCE15 for 15% off any SukiEra item. Available at Suki Skincare