Teyana Taylor’s glow up continues in 2017 with the announcement of her partnership with Reebok.
The triple treat and well-known sneakerhead has signed on as an official brand ambassador for the iconic sneaker label.
“Reebok has always been a brand that’s been very special to my heart ever since I was young,” Taylor said in a press release. “Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”
Taylor took to her Instagram page to announce the exciting new venture.
She will lead the relaunch of Reebok’s Classic Freestyle Hi, set to hit stores this month. The classic sneakers, which were first introduced in 1982 and quickly became a footwear staple, are recognized as the first fitness sneaker specifically designed for women.
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“Teyana Taylor is the perfect collaborator to join the Reebok family,” Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, said in a press release. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”
The new Freestyle Hi sneakers will come in three colorways including the Triple Red, Triple White and Triple Black.
The promotional video for the relaunch gives us all of the throwback feels. Clad in the classic sneaker paired with a striped leotard and leg warmers, Teyana has this whole retro vibe down!