It’s a given that attaching a brand’s name to Rihanna is bound to create waves. One of Rihanna’s most successful partnerships has been her collaboration with Puma. With a line that sold out in hours, Puma saw a 40 percent increase in US sales of it’s women sneakers last year, numbers that have been largely attributed to the powerhouse. River Island, Stance and most recently Manolo Blahnik are just a few other brands that can say they’ve benefitted from partnering with Rih.
Rih never fails to show up and show out at fashion week from the streets of New York to Paris. Whether sitting front row or putting on a show of her own, Rih is an integral part of fashion’s most important events.
Rihanna holds back for no one. Able to make the boldest looks work, Rih Rih’s is always about stepping out of the box when it comes to style.
Rihanna starts trends. Whether it’s her hair, makeup or even the brands she chooses to endorse, Rih Rih is a major influence on what’s considered hot.
Rihanna allows her carribean roots to shine through her style and music, ultimately exposing countless people to style and culture that they may have never witnessed.
Rihanna makes pretty much anything work. Whether it’s an edgy badass look or old hollywood glam, Rih never fails to deliver.
Rihanna’s arrival to any red carpet is an event in itself. She always manages to push the boundries while delivering timeless looks.
Rihanna broke barriers in 2015 when she became the first ever Black woman spokesperson for Dior. However, she wasn’t new to being the face of a major fashion brand. Just one year before she inspired Olivier Rousteing of Balmain’s Spring/Summer colelction. Talk about being a muse!
When the Council of Fashion Designers of America dub you a fashion icon, that’s what you are. Rihanna received the honor in 2014 and arrived in this stunner, proving that the CFDA knew exactly what they were talking about.