Ne-Yo is all about expanding his business ventures these days. Just weeks after signing on as Senior Vice President of at Motown Records, his new label home, the singer is launching a new line of Malibu rum called Malibu Red this weekend at the Grammys.
“It’s coconut rum and silver Tequila in the same bottle,” he tells ESSENCE.com. “It’s definitely a party starter.”
Ne-Yo is also the creative director of Malibu Red and will be combining all of his talents — singing, acting, design — for the drink’s new promotion. “I wrote a song specifically for the launch,” he says. “[It’s] called ‘Burnin’ Up.'” Ne-Yo plans to unveil Malibu Red to his industry friends during his annual Midnight Brunch event this Saturday in Los Angeles. It’ll be made available in bars beginning March 2012.
The Red Tails star got some not-so-welcome attention this week after some R-rated photographs of he and girlfriend Monyetta Shaw showering exotic dancers at a strip club with wads of cash popped up on TMZ. “Don’t like it? Mind ya damn business!” tweeted Ne-Yo on Wednesday.
Overall, he says he’s unbothered by criticism. “Trying to please all the people all the time is impossible. It’s not going to happen,” he tells ESSENCE.com. “I’m a human being and if people can overlook all of the great things I did because I went to the strip club one night, then people’s priorities aren’t in the right place. I don’t feel like I did anything wrong… It really doesn’t make any sense to me.”