Iman Merges Travel, Fashion and Beauty With New Website
Mike Coppola/Style/NBCU Photo Bank via Getty Images for Style

She’s literally done it all! Supermodel Iman has conquered the designer runways, fashion magazine covers, the beauty industry with Iman Cosmetics and home shopping with Iman Global Chic at HSN. Now she is on a mission to take her business acumen and penchant for everything fabulous and create Destination Iman, a Web site that serves her audience of jet-setting fashionistas and fans.

The ESSENCE cover model and ageless beauty tells us why she decided to sashay across the digital divide and focus on globetrotting.

Note: Iman cannot travel without her beauty products from Iman Cosmetics and the one place on her bucket list where she’d like to travel is China. Fasten your seat belts and get ready for take-off. What is the inspiration behind your new site?

IMAN: I have never had a website besides Iman Cosmetics — never a website only about me. I have Iman Cosmetics, I have Global Chic at HSN — which is the number two fashion brand there — and I have Iman Home Fabrics. So, when I decided I’m going to house them all under one umbrella, I was so bored. It was like, “Me, me, me, me.” I was like, this is boring. This is why I’ve never done a website.

I had just turned 57 in July, and people always ask me, “How do you look so good? What do you do?” In this age of technology, a woman can’t even lie about her age anymore. You just Google something and everyone knows the truth. So I thought, “Why don’t I just create something to answer these questions?” I’ve earned it. I’ve been in the fashion and beauty business too long. So I created something that would house the brands but would be more than that.